Marketing Easyline Laundry Chutes in Ayrshire, UK: A Business Case Study in the Construction and Building Materials Industry.

EasyLine Laundry Chute - Ayrshire Business Case Study, UK

Easyline Laundry Chutes Business Logo

The Process

EasyLine is a Kilmarnock-based business that specialises in laundry chutes. When they approached Promo Designs, they were struggling to get enough traffic to their website. Our solution? An SEO campaign.

Our SEO campaign focused on keyword research, content creation, and backlink building. We wanted to increase website engagement, improve the conversion rate, and reduce the bounce rate. One tactic we used was to create a video for the homepage that explained the business to new visitors.

SEO, or search engine optimization, is the process of optimising a website to improve its visibility on search engines like Google, Bing, and Yahoo!. This involves techniques like keyword research, backlink building, site speed optimisation, and social media marketing. Today, search engines use a variety of factors to determine which sites should appear on the search engine results page (SERP), including the quality of content, the authority of the site, and whether the site is mobile-friendly.

We also took into account modern-day factors like UX design and created a free online DIY brochure to target the inner DIY demographic. Our efforts paid off, with EasyLine seeing a 120% increase in web traffic compared to the previous three months.

Google Search Console Data - Easyline Laundry Chutes

Recent data supports that we were able to increase Easyline's web traffic by 120% as compared to the pevious three months.

Through keyword optimization and content marketing, we successfully ranked EasyLine first on the SERP for "Laundry Jet Review," (and "Laundry Jet Reviews") out of 12.6 million results. We also reduced the business's no-follow links to improve their follow link status, making them better able to compete with their competitors.

We got our client ranking first for the SERP keyword, "Laundry Jet Review". So out of a whopping 12,600,000 results Easyline came in at first.

As a result of our campaign, EasyLine saw a significant shift in their customer demographics, with an increased number of domestic and international customers and business owners. They also received more positive reviews and recommendations.

If you want to increase your web traffic and customer base, Promo Designs can help. Contact us today to learn how we can provide you with a professional approach to growing your business.

Other Blogs

If you enjoyed this blog, check out my other blogs on Strive Personal Fitness and Envirosmart.

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